The Worth It: Stand Up For Business Events initiative inspires the business events industry to engage in positive, productive, and open conversations about our value. From rate transparency and discounting to protecting ideas and the debate on charging for RFPs, Worth It has highlighted critical topics with the goals of sharing solutions and building community.

Get involved! Read Ignite’s latest articles, join a workshop at an industry event, tune into the Ignite Your Events podcast, or show your passion for the industry by donning a Worth It t-shirt or other fun merchandise.

Plus, Ignite is giving away educational bursaries… because you’re Worth It!

 
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Worth It Salary Survey: Share your voice and help establish the Canadian salary benchmark

Worth It Insights

Discover the latest articles from Ignite on the Worth It conversations.

Stay Sharp

From new credentials to fresh perspectives, upskilling helps planners feel ready for opportunities before they appear.

A Solid Bottom Line

Why one event company has instituted a budget guarantee on their programs.

Cringe-Free Self Promotion

If marketing your services feels like a struggle, take a cue from event profs who have found humorous, authentic—and sometimes AI-assisted—ways to make it work.

Both Sides Now

An event pro—who has been both a supplier and a planner—shares her best practices for smooth collaboration.

Smart Staffing

How do you build a terrific team? Hear from an event pro as she shares her strategies for success.

All Together Now!

Advocating for a standardized industry-wide RFP process is no easy task. Monica Gomez shares her thoughts on how we can do this together. Plus hear more in Episode #11 of Ignite’s Podcast!

Let’s Make a Deal

Insights from event pros on how to elevate your negotiation game.

Show Me the Money!

You can’t run a successful business without getting compensated for your work, and—love it or hate it—invoicing is what gets you paid. Here’s how to do it better, faster and with less stress.

Solo Savvy

Running your own business isn’t for everyone, but if you’re keen to take the plunge and dive into the world of entrepreneurship, there’s no question your existing skills will prove valuable.

Empathy with an Edge

There’s more to empathy than its power to create a positive work environment and help restore calm after disruptions. Here are five leadership strategies to develop disruptive empathy in your workplace.

Get Schooled

Upgrading your skills can boost your value and your job satisfaction. Check out these strategies from industry pros for making learning a habit.

Just Show Up!

Sick of the no-show phenomenon, an industry vet calls for a return to the etiquette of attendance.

The Secrets of their Success

As we celebrate Worth It’s first anniversary, we asked event professional to candidly share about the challenges facing the industry and how to fix them.

Worth It Wisdom

As we celebrate Worth It’s first anniversary, we asked event pros to talk candidly with us about challenges facing the industry and how to fix them.

The RFP Conundrum

Fed up with wasting time and resources on false hopes and having their ideas ripped off, event pros are rethinking this long-standing business practice.

Getting Real about Rates

Is the Industry ready to be more transparent and strategic about how event services are priced and valued?

Stand Up For Business Events

The tumult of the last three years has provided our industry with the opportunity to hit the reset button. It’s time to reflect on and redefine the value of business events.

Worth It Resources

Access resources to boost your confidence, knowledge and skills.

Just F**cking Say It

This book strips away performance anxiety and replaces it with clear, usable tools for speaking with confidence—whether you’re asking for a pay rise, pitching an idea, or stepping up to the microphone.

Productivity By The Book

Twelve time-management books from Canadian innovators and global thinkers, featuring game-changing ideas to help you rethink how you spend your time.

New Certificate Program: Business Intelligence

This new online course by Destinations International provides a focus on sales, service and marketing communications.

Why Are We Here?

This new read offers insights on how to create a more fulfilling and high-performing workforce in this new era of work.

FAM Trip Participant Agreement Template

Communicating your expectations upfront provides a foundation of mutual trust and respect with your FAM participants. Download this template and customize it to suit your needs!

New Certificate Program: The Business of Meetings and Events

19 online module program takes a holistic approach to learning the intricacies of the events and meetings industry.

The Long-Distance Leader

What we do as leaders hasn’t changed. How we lead must. A model for effective long-distance leadership.

Sample Event Pricing Worksheet

Julia O'Grady, planner and business owner at ITM Events, has provided a sample pricing worksheet that she uses to prevent undervaluing her company and her team.
Download (xls)

Social Media Shareables

Stand Up for Business Events on your social channels. Download the Worth It Social Media Shareables and start sharing and don’t forget to tag #IgniteWorthIt.
Download (zip)

New Course Alert: Master of the Art of Creating Event Contracts

Become a Certified Event Contract Professional (CECP) through this online training course.

RFP Essential Info Checklist

Whether you’re creating an RFP or responding to one, here are the details needed to ensure the response is thorough and reliable.
Download (pdf)

It Starts with Trust

Event pros most commonly cite trust as the most important component of successful business relationships. Check out this great read!

Worth It Conversations

Tune in to Worth It discussions on-the-go.
Listen Now

Worth It Shop

Showcase your passion for the industry with Worth It merchandise.
All proceeds support educational bursaries.
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Worth It Live

Join the conversation in person at Worth It educational sessions at industry events.
Canadian Meeting & Event Expo
Session Date: Tuesday, August 11 at 12:00 PM
Location: MTCC, Toronto

A Reality Check: The Truth About Pay in Canada’s Business Events Industry

How does your compensation stack up—and what does it reveal about the state of our industry? In this candid lunchtime conversation, CMEE Hall of Fame recipients break down the key insights from Ignite’s Worth It Salary Survey and explore what they reveal about pay, value, and the future of our profession.

This discussion goes beyond individual salaries. It’s about elevating standards across Canada’s business events sector—strengthening our ability to attract new talent, retain top performers and ensure the work we do is properly recognized.

Bring your lunch and join us for honest dialogue, practical takeaways and an open Q&A.

CanSPEP Conference 2025
Date: June 23 - 26, 2025
Location: Kingston, Ontario

The Ignite Collaboration Lab: Entrepreneur Edition

Imagine being a room full of trusted career coaches ready to tackle your biggest pain points. Welcome to the Ignite Collaboration Lab, with its signature mix of candid conversation and tangible takeaways!

Ignite will curate a panel of expert panelists based on crowd sourced topics of interest to share their insights. Attendees will have time to share their own experiences with each other and brainstorm solutions to challenges with the guidance of a moderator.

CanSPEP Conference 2025
Date: June 23 - 26, 2025
Location: Kingston, Ontario

The Ignite Collaboration Lab: Entrepreneur Edition

Imagine being a room full of trusted career coaches ready to tackle your biggest pain points. Welcome to the Ignite Collaboration Lab, with its signature mix of candid conversation and tangible takeaways!

Ignite will curate a panel of expert panelists based on crowd sourced topics of interest to share their insights. Attendees will have time to share their own experiences with each other and brainstorm solutions to challenges with the guidance of a moderator.